What Triggers Sharing in Viral Marketing? The Role of Emotion and Social Feature - Citegraph

Paper Info

Title
What Triggers Sharing in Viral Marketing? The Role of Emotion and Social Feature

Year	Venue	Field
2015	PACIS	Broadcasting,Content sharing,Viral marketing,Social network,Advertising,Computer science,Advertising campaign,Online video,Marketing,Network structure
DocType	Citations	PageRank
Conference	0	0.34
References	Authors
5	3

Authors (3 rows)

Cited by (0 rows)

References (5 rows)

Name	Order	Citations	PageRank
Boying Li	1	36	9.80
Alain Yee-loong Chong	2	635	41.95
Eugene Ch'ng	3	1	1.98

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