Paper Info
Title
Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior.
Abstract
Over the past few years, a notable trend has emerged in social networking sites (SNSs). With the growing popularity of image-based SNSs such as Instagram, users increasingly communicate and present themselves by posting photographs they take of themselves (“selfies”). As the phenomenon of selfies becomes widespread across a range of SNSs as a unique means of self-presentation, an interesting question arises, what makes people post their selfies on SNSs. To delve into this rising issue, the present study investigates the antecedents of selfie-posting behavior on SNSs by applying and extending Ajzen's Theory of Planned Behavior (TPB). A conceptual model, which is primarily drawn from the TPB and incorporates narcissism as an additional antecedent, is proposed and empirically tested. Results show that attitude toward selfie-posting, subjective norm, perceived behavioral control, and narcissism are the significant determinants of an individual's intention to post selfies on SNSs. Further, one's selfie-posting behavior on SNSs is significantly predicted by his or her intention to post selfies. Implications of the findings are discussed with suggestions for future research.
Year
DOI
Venue
2016
10.1016/j.chb.2016.03.078
Computers in Human Behavior
Keywords
DocType
Volume
Selfies,Social networking sites,Theory of planned behavior (TPB),Narcissism,Self-presentation,Selfie-posting
Journal
62
ISSN
Citations 
PageRank 
0747-5632
0
0.34
References 
Authors
0
4
Name
Order
Citations
PageRank
Eunice Kim1111.01
Jung-Ah Lee210.70
Yongjun Sung3314.48
Sejung Marina Choi41465.20