Title
Finding Influential Users in Social Media Using Association Rule Learning.
Abstract
Influential users play an important role in online social networks since users tend to have an impact on one other. Therefore, the proposed work analyzes users and their behavior in order to identify influential users and predict user participation. Normally, the success of a social media site is dependent on the activity level of the participating users. For both online social networking sites and individual users, it is of interest to find out if a topic will be interesting or not. In this article, we propose association learning to detect relationships between users. In order to verify the findings, several experiments were executed based on social network analysis, in which the most influential users identified from association rule learning were compared to the results from Degree Centrality and Page Rank Centrality. The results clearly indicate that it is possible to identify the most influential users using association rule learning. In addition, the results also indicate a lower execution time compared to state-of-the-art methods.
Year
DOI
Venue
2016
10.3390/e18050164
ENTROPY
Keywords
DocType
Volume
social media,data mining,association rule learning,prediction,social network analysis
Journal
18
Issue
ISSN
Citations 
5
Entropy 2016, 18, 164
14
PageRank 
References 
Authors
0.78
28
4
Name
Order
Citations
PageRank
Fredrik Erlandsson1334.32
Piotr Bródka229727.05
Anton Borg3438.88
Henric Johnson49812.67