Title
Personalized Emphasis Framing for Persuasive Message Generation.
Abstract
In this paper, we present a study on personalized emphasis framing which can be used to tailor the content of a message to enhance its appeal to different individuals. With this framework, we directly model content selection decisions based on a set of psychologically-motivated domain-independent personal traits including personality (e.g., extraversion and conscientiousness) and basic human values (e.g., self-transcendence and hedonism). We also demonstrate how the analysis results can be used in automated personalized content selection for persuasive message generation.
Year
DOI
Venue
2016
10.18653/v1/D16-1150
EMNLP
DocType
Volume
Citations 
Conference
abs/1607.08898
2
PageRank 
References 
Authors
0.39
11
2
Name
Order
Citations
PageRank
Tao Ding1158.48
Shimei Pan268464.41