Paper Info
Title
A DSS framework for maintaining relevant features of the Small Business B2C Websites.
Abstract
Managers are heavily engaged in strategic decision-making for businesses, particularly in a changing environment. One of the most important decisions for online small businesses, as part of their strategic planning, is selecting relevant features on their websites, both to attract and interact with consumers. However, only a few Australian small businesses use strategic tools for selecting their website features. As a result, businesses lose potential domestic sales in the business-to-consumer (B2C) sector. The aim of this study is to determine the relationship between factors that influence consumersu0027 online purchasing, and owner/manager strategic decisions in selecting relevant features for websites. Results from employing qualitative case studies with small business owner/managers, and a content analysis of website features, inform the design of a Decision Support Systems (DSS) framework. This may assist owner/managersu0027 strategic decisions to implement competitive features on B2C websites that ultimately attract more consumers.
Year
Venue
Field
2016
arXiv: Computers and Society
Content analysis,Small business,Computer science,Decision support system,Knowledge management,Purchasing,Strategic planning,Marketing,Online business
DocType
Volume
Citations 
Journal
abs/1606.02493
0
PageRank 
References 
Authors
0.34
7
2
Name
Order
Citations
PageRank
Madhury Khatun100.34
Shah Jahan Miah24813.24