Paper Info
Title
Information Sharing Among Countries: A Perspective From Country-Specific Websites In Global Brands
Abstract
Multiple official languages within a country along with languages common with other countries demand content consistency in both shared and unshared languages during information sharing. However, inconsistency due to conflict in content shared and content updates not propagated in languages between countries poses a problem. Towards addressing inconsistency, this research qualitatively studied traits for information sharing among countries inside global brands as depicted by content shared in their country-specific websites. First, inconsistency in content shared is illustrated among websites highlighting the problem in information sharing among countries. Second, content propagation among countries that vary in scales and coupling for specific content categories are revealed. Scales suggested that corporate and customer support related information tend to be shared globally and locally respectively while product related information is both locally and regionally suitable for sharing. Higher occurrences of propagation when sharing corporate related information also showed tendency for high coupling between websites suggesting the suitability for rigid consistency policy compared to other categories. This study also proposed a simplistic approach with pattern of sharing to enable consistent information sharing.
Year
DOI
Venue
2016
10.1142/S0219649216500131
JOURNAL OF INFORMATION & KNOWLEDGE MANAGEMENT
Keywords
Field
DocType
Information sharing, global brands, country-specific websites, inconsistency, content propagation
Computer science,Knowledge management,Customer support,Information sharing,Marketing
Journal
Volume
Issue
ISSN
15
2
0219-6492
Citations 
PageRank 
References 
0
0.34
8
Authors
4
Name
Order
Citations
PageRank
Amit Pariyar141.48
Yohei Murakami228442.25
Donghui Lin39116.90
Ishida, Toru43021490.20