Name
Abstract | ||
|---|---|---|
AbstractWith the rapid development of E-commerce, more and more E-commerce enterprises attach great importance to customer experience, and B2C E-commerce enterprises make no exception. The good customer experience can promote customers' perception of the service level of B2C E-commerce enterprises. Based on previous research literature, the research elaborates effect factors of customer experience of B2C E-commerce enterprises, such as website usefulness, website ease of use, transaction costs, customer involvement and Internet word of mouth; establishes the model of customer experience of B2C E-commerce enterprises based on the technology acceptance model and points out the directions for future research. |
Year | DOI | Venue |
|---|---|---|
2016 | 10.4018/JECO.2016010103 | Periodicals |
Keywords | Field | DocType |
B2C E-Commerce Enterprises,Customer Experience,Customer Involvement,Effect Factors,Internet word of Mouth,The Technology Acceptance Model,Transaction Costs,Website Ease of Use,Website Usefulness | Customer intelligence,Customer retention,Customer delight,Economics,Voice of the customer,Attitudinal analytics,Customer to customer,Customer advocacy,Customer reference program,Marketing | Journal |
Volume | Issue | ISSN |
14 | 1 | 1539-2937 |
Citations | PageRank | References |
1 | 0.36 | 10 |
Authors | ||
4 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Yilei Pei | 1 | 2 | 1.51 |
| Wanxin Xue | 2 | 1 | 1.37 |
| Dandan Li | 3 | 27 | 7.99 |
| Yong Su | 4 | 1 | 0.36 |