Paper Info
Title
An NFC-based O2O service model in exhibition-space.
Abstract
We proposed a service model based on the spreading trend of Internet of Things (IoT)-based Online-to-Offline (O2O) services in the commerce industry and the steadfast growth of offline businesses in the exhibition industry. We approached the proposed service model from three perspectives. First, we conducted a case analysis of the O2O service to judge the timeliness of service model which we provide, and to find out the possible issues that may occur. Second, we performed a literature review for materials relevant to the proposed service model and explored the feasibility of applying near-field communication (NFC) technology to the service model by comparing NFC with Beacon technology, which is the most commonly used technology in indoor-space. Finally, we designed an NFC-based O2O service model in exhibition-space.
Year
DOI
Venue
2016
10.1145/2971603.2971645
ICEC
Field
DocType
Citations 
World Wide Web,Computer science,Internet of Things,Exhibition,Business model,Service model,Service delivery framework,Case analysis
Conference
0
PageRank 
References 
Authors
0.34
7
3
Name
Order
Citations
PageRank
Joonyeop Lee100.68
Yong-Hyuk Kim235540.27
Yourim Yoon318517.18