Name
Abstract | ||
|---|---|---|
Large numbers of today's businesses use social media in advertising. There is a belief in a great opportunity, even if return on investment is difficult to quantify. To fill this gap we consider a cross-media-platform-analysis across Facebook, Twitter and Foursquare. Rationale for and against different characteristics within social media advertisement are addressed. The paper finds correlation from posts and tweets to Foursquare check-ins. Results show that posts or tweets containing pictures have higher return on investment than posts or tweets without, and that when the text of a post or tweet raises curiosity or attracts individuals or groups Foursquare check-ins increase. |
Year | DOI | Venue |
|---|---|---|
2015 | 10.1145/2786451.2786923 | WebSci |
Field | DocType | Citations |
Social science,Astronomy,Curiosity,Social media,Return on investment,Advertising,Cyberwarfare,Computer science,Information warfare,Diplomacy | Conference | 1 |
PageRank | References | Authors |
0.38 | 4 | 3 |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Johanna Schacht | 1 | 1 | 1.40 |
| Margeret Hall | 2 | 8 | 3.02 |
| M. J. Chorley | 3 | 24 | 3.29 |