Abstract | ||
---|---|---|
We set out to investigate whether TV ratings and mentions of TV programmes on the Twitter social media platform are correlated. If such a correlation exists, Twitter may be used as an alternative source for estimating viewer popularity. Moreover, the Twitter-based rating estimates may be generated during the programme, or even before. We count the occurrences of programme-specific hashtags in an archive of Dutch tweets of eleven popular TV shows broadcast in the Netherlands in one season, and perform correlation tests. Overall we find a strong correlation of 0:82; the correlation remains strong, 0:79, if tweets are counted a half hour before broadcast time. However, the two most popular TV shows account for most of the positive effect; if we leave out the single and second most popular TV shows, the correlation drops to being moderate to weak. Also, within a TV show, correlations between ratings and tweet counts are mostly weak, while correlations between TV ratings of the previous and next shows are strong. In absence of information on previous shows, Twitter-based counts may be a viable alternative to classic estimation methods for TV ratings. Estimates are more reliable with more popular TV shows. |
Year | Venue | Keywords |
---|---|---|
2016 | LREC 2016 - TENTH INTERNATIONAL CONFERENCE ON LANGUAGE RESOURCES AND EVALUATION | Twitter,TV ratings |
Field | DocType | Citations |
Computer science,Speech recognition,Artificial intelligence,Natural language processing | Conference | 0 |
PageRank | References | Authors |
0.34 | 0 | 3 |
Name | Order | Citations | PageRank |
---|---|---|---|
Bridget Sommerdijk | 1 | 0 | 0.34 |
Eric Sanders | 2 | 138 | 27.90 |
Antal Van Den Bosch | 3 | 1038 | 132.37 |