Paper Info
Title
Developing A Lifestyle Design Approach In Brand Design Process Through Ucd Methodology
Abstract
This paper presents a lifestyle design approach in the design process of the QM (a local furniture manufacture in China) brand design project. The approach was developed to help designers efficiently understand segmented customers' profile based on market research. Designers can be inspired by lifestyle prototypes generated through the lifestyle design approach. This approach is developed based on three UCD methodology principles: user focus, using prototype and iteration with evaluation. The lifestyle design approach has three steps: concretizing customer profile, creating lifestyle prototype and evaluating lifestyle prototype. We implement the approach in the QM brand design project to deliver several lifestyle prototypes and evaluate them. This paper concludes that the lifestyle design approach can connect costumer research and creative design. It will be of interest to designers and market researchers.
Year
DOI
Venue
2016
10.1007/978-3-319-40409-7_30
Design, User Experience, and Usability: Design Thinking and Methods, Pt I
Keywords
Field
DocType
Lifestyle design approach, Brand design process, UCD methodology
Engineering management,Creative design,Computer science,Engineering design process,Design process,Market research
Conference
Volume
ISSN
Citations 
9746
0302-9743
0
PageRank 
References 
Authors
0.34
3
2
Name
Order
Citations
PageRank
Honghai Li100.34
Jun Cai261.04