Title
How the Alignment Pattern and Route Direction Affect the Design of the Bus Stop Board: An Eye Movement Experimental Research.
Abstract
An eye movement study was conducted to study the visual factors which influencing the searching efficiency of bus stop board. 31 ordinary adults were measured to investigate the effects of the alignment patterns, the positions of the arrow indicating bus route direction on the searching efficiency of the different sexual passengers at different age stage by Eye-tracking. The eye movement experiment took the bus stop names as material, set simulated bus route, and made series of bus stop boards with different color combinations and graphic designs. The result shows that the difference in search time and fixation times between the positions of the direction arrow and the alignment patterns of the bus name list is significant. When the arrow was below of the bus stop name list, it cost much less time for distribute alignment bus stop boards than for top alignment ones in searching destination bus stop; and when the bus stop name list was in distribute alignment, those bus stop boards which the direction arrow was below the bus stop name list had a significant advantage over those that the arrow was above in searching time and fixation times. As a conclusion, the obtained results could be a reference for design the bus stop board.
Year
DOI
Venue
2016
10.1007/978-3-319-40030-3_15
Lecture Notes in Artificial Intelligence
Keywords
Field
DocType
Bus stop board,Alignment patterns,Arrow position,Searching efficiency,Fixation time,Eye-tracking
Simulation,Eye tracking,Eye movement,Engineering
Conference
Volume
ISSN
Citations 
9736
0302-9743
0
PageRank 
References 
Authors
0.34
0
4
Name
Order
Citations
PageRank
Na Lin100.34
Chuan-Yu Zou203.04
Yunhong Zhang301.35
Yijun Chen400.68