Title
Gender Differences in Usage Motivation for Social Networks at Work.
Abstract
In times of demographic change, skill shortage, and disruptive innovations, organizational knowledge and innovative capacity are the key to a company's success. But how can knowledge be retained with fast staff-turnover, global project-based work and parental leaves? Using social networking sites to improve knowledge dissemination at work seems promising, when looking at the success of private social networking sites. In this article we investigate how user diversity influences the motivation to use such a site at work. We conducted a survey in a company that successfully implements social networking for knowledge dissemination (n= 50) and analyzed differences in usage motivation using multiple linear regression analysis. Among other effects, we found that women use such a system because of a stronger need for social interaction and information. From our findings we derive practical implications for designing a social networking site for work.
Year
DOI
Venue
2016
10.1007/978-3-319-39483-1_60
Lecture Notes in Computer Science
Keywords
Field
DocType
Social networking sites,User diversity,Motivation,Knowledge management,Web 2.0 technologies
Social relation,Social network,Knowledge management,Demographic change,Psychology,Knowledge dissemination,Economic shortage
Conference
Volume
ISSN
Citations 
9753
0302-9743
4
PageRank 
References 
Authors
0.43
4
4
Name
Order
Citations
PageRank
Juliana Brell170.81
André Calero Valdez213425.44
Anne Kathrin Schaar3699.05
Martina Ziefle41176135.05