Name
Abstract | ||
|---|---|---|
Immersed in social and mobile Web, users are expecting personalized browsing experiences, based on their needs, goals, and preferences. However, adding personalization to an existing Web site is not a simple task for Web owners who are not personalization experts. Most of the existing personalization approaches imply extending the backend application or paying for a personalization as a service solution, which are more focused on improving conversion rates than on improving the user browsing experience. In this work we present a methodology to add client-based personalization to an existing Web site oriented to non-developer designers or Web sites owners. This approach allows them to define a set of personalization rules to be applied in the client-side with minimum alterations on the backend application. |
Year | DOI | Venue |
|---|---|---|
2016 | 10.1007/978-3-319-38791-8_54 | WEB ENGINEERING (ICWE 2016) |
Field | DocType | Volume |
Client-side,World Wide Web,Computer science,Mobile Web,Web site,Personalization | Conference | 9671 |
ISSN | Citations | PageRank |
0302-9743 | 1 | 0.39 |
References | Authors | |
3 | 3 | |
Name | Order | Citations | PageRank |
|---|---|---|---|
| Jesús López Miján | 1 | 1 | 0.39 |
| Irene Garrigós | 2 | 4 | 1.47 |
| Sergio Firmenich | 3 | 67 | 17.01 |