Title
Mining Shopping Patterns for Divergent Urban Regions by Incorporating Mobility Data
Abstract
What people buy is an important aspect or view of lifestyles. Studying people's shopping patterns in different urban regions can not only provide valuable information for various commercial opportunities, but also enable a better understanding about urban infrastructure and urban lifestyle. In this paper, we aim to predict city-wide shopping patterns. This is a challenging task due to the sparsity of the available data -- over 60% of the city regions are unknown for their shopping records. To address this problem, we incorporate another important view of human lifestyles, namely mobility patterns. With information on "where people go", we infer "what people buy". Moreover, to model the relations between regions, we exploit spatial interactions in our method. To that end, Collective Matrix Factorization (CMF) with an interaction regularization model is applied to fuse the data from multiple views or sources. Our experimental results have shown that our model outperforms the baseline methods on two standard metrics. Our prediction results on multiple shopping patterns reveal the divergent demands in different urban regions, and thus reflect key functional characteristics of a city. Furthermore, we are able to extract the connection between the two views of lifestyles, and achieve a better or novel understanding of urban lifestyles.
Year
DOI
Venue
2017
10.1145/2983323.2983803
Proceedings of the 25th ACM International on Conference on Information and Knowledge Management
Keywords
DocType
Volume
Shopping Patterns,Mobility Patterns,Urban Computing,Multi-view Lifestyles
Journal
abs/1701.06239
Citations 
PageRank 
References 
3
0.45
24
Authors
5
Name
Order
Citations
PageRank
Tianran Hu1669.32
Ruihua Song2113859.33
Yingzi Wang31046.83
Xing Xie49105527.49
Jiebo Luo56314374.00