Name
Abstract | ||
|---|---|---|
•Innovative marketing model involving experience quality is proposed.•Optimal marketing mix is determined.•Guidelines for subsidizing quality are derived.•History dependent equilibria (indifference threshold, Skiba point) are identified. |
Year | DOI | Venue |
|---|---|---|
2017 | 10.1016/j.ejor.2016.06.056 | European Journal of Operational Research |
Keywords | Field | DocType |
System dynamics,Marketing,Optimal control,History-dependence,Skiba point | Subsidy,Economics,Optimal control,Market failure,Advertising,Microeconomics,System dynamics | Journal |
Volume | Issue | ISSN |
256 | 3 | 0377-2217 |
Citations | PageRank | References |
3 | 0.42 | 5 |
Authors | ||
6 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Jonathan P. Caulkins | 1 | 140 | 23.90 |
| Gustav Feichtinger | 2 | 143 | 38.93 |
| Dieter Grass | 3 | 41 | 9.71 |
| Richard F. Hartl | 4 | 1863 | 137.30 |
| Peter M. Kort | 5 | 205 | 44.47 |
| Andrea Seidl | 6 | 21 | 6.18 |