Title
An Exploratory Method To Clarify Business Potential In The Context Of Industrial Internet - A Case Study
Abstract
This paper introduces a study that was executed to detect business opportunities of the case companies in the context of Industrial Internet. An exploratory "scenario method" was chosen due to its ability to provide collaborative decision-making tool in a new business context. The study reveals four key perspectives identified together with case companies when looking for new business potential. Furthermore, the findings highlight the vital role of new business models and the need for transformation actions from product based business to service business. Rapid technology development and maturation provide basis for new service-focused business opportunities however companies need to be aware of new market dynamics and synergy advantages. In this study, future scenarios method was proven to be useful tool in both increasing awareness as well as in assisting to recognise the existing business potential in this new context.
Year
DOI
Venue
2016
10.1007/978-3-319-45390-3_40
COLLABORATION IN A HYPERCONNECTED WORLD
Keywords
Field
DocType
Business opportunity, Future scenario, Exploratory, Industrial internet
Business context,Technology development,Computer science,Business opportunity,Knowledge management,Industrial Internet,Business model,Market dynamics
Conference
Volume
ISSN
Citations 
480
1868-4238
0
PageRank 
References 
Authors
0.34
1
6
Name
Order
Citations
PageRank
Maarit Tihinen1264.34
Marika Iivari210.71
Heikki Ailisto334729.72
Marjaana Komi400.34
Jukka Kääriäinen5486.78
Irina Peltomaa671.74