Title
Learning from the ubiquitous language: an empirical analysis of emoji usage of smartphone users.
Abstract
Emojis have been widely used to simplify emotional expression and enrich user experience. As an interesting practice of ubiquitous computing, emojis are adopted by Internet users from many different countries, on many devices (particularly popular on smartphones), and in many applications. The \"ubiquitous\" usage of emojis enables us to study and compare user behaviors and preferences across countries and cultures. We present an analysis on how smartphone users use emojis based on a very large data set collected from a popular emoji keyboard. The data set contains a complete month of emoji usage of 3.88 million active users from 212 countries and regions. We demonstrate that the categories and frequencies of emojis used by these users provide rich signals for the identification and the understanding of cultural differences of smartphone users. Users from different countries present significantly different preferences on emojis, which complies with the well-known Hofstede's cultural dimensions model.
Year
DOI
Venue
2016
10.1145/2971648.2971724
UbiComp
Keywords
Field
DocType
emoji, data mining, cultural difference
Emoji,World Wide Web,User experience design,Internet privacy,Computer science,Cultural diversity,Emotional expression,Ubiquitous computing,Hofstede's cultural dimensions theory,Multimedia,The Internet
Conference
Citations 
PageRank 
References 
15
0.69
15
Authors
7
Name
Order
Citations
PageRank
xuan lu116212.01
Wei Ai2534.44
xuanzhe liu316713.94
Qian Li4161.04
Ning Wang5150.69
Gang Huang61223110.80
Qiaozhu Mei74395207.09