Title
Reactive Pricing: An Adaptive Pricing Policy for Cloud Providers to Maximize Profit.
Abstract
Traditional static pricing strategies are ineffective for cloud providers to maximize their profit since they cannot leverage the supply-and-demand relationship of computing resources hosted in data centers. In this paper, we consider a dynamic server pricing (DSP) problem where the data center operator determines the server price based on the resource demand. In addition, the operator should also take the renewable energy, spot power price, and battery level into account. To solve the DSP problem, we propose a reactive pricing (RP) algorithm which dynamically tunes the server price in response to state change. It is shown through theoretical analysis and real world traces driven simulations that RP achieves a close-to-optimal profit and is robust against exogenous environment variations.
Year
DOI
Venue
2016
10.1109/TNSM.2016.2618394
IEEE Trans. Network and Service Management
Keywords
Field
DocType
Servers,Pricing,Renewable energy sources,Batteries,Cloud computing,Digital signal processing
Digital signal processing,Leverage (finance),Renewable energy,Computer science,Server,Computer network,Operator (computer programming),Pricing strategies,Data center,Distributed computing,Cloud computing
Journal
Volume
Issue
ISSN
13
4
1932-4537
Citations 
PageRank 
References 
1
0.35
0
Authors
4
Name
Order
Citations
PageRank
Jianxiong Wan1513.69
Ran Zhang23313.46
Xiang Gui3218.82
Baoqing Xu410.35