Paper Info
Title
The effects of ambient scent on hedonic experience on online shopping.
Abstract
This study examines the effects of scent on hedonic experience in online shopping and then, which investigates olfactory cues such as citrus-mint and citrus-vanilla that improve the buyer's emotional state by creating an atmospherics. We selected a citrus-based scent as an olfactory cue eliciting the feelings of pleasure and arousal. In this experiment, an olfactory cue was manipulated as an independent variable in three between-subjects designs. This research shows that the application of a citrus-mint ambient cue can help online shoppers achieve a pleasant and arousing mood and enhance online shopping experience.
Year
DOI
Venue
2017
10.1145/3022227.3022231
IMCOM
Field
DocType
Citations 
Arousal,Mood,Computer science,Cognitive psychology,Real-time computing,Pleasure,Multimedia,Feeling
Conference
0
PageRank 
References 
Authors
0.34
3
2
Name
Order
Citations
PageRank
So-Jeong Kim100.68
Dong-Hee Shin251.51