Paper Info
Title
Third-Party Tracking on the Web: A Swedish Perspective
Abstract
Today, third-party tracking services and passive traffic monitoring are extensively used to gather knowledge about users' internet activities and interests. Such tracking has significant privacy implications for the end users. This paper presents an overview of the third-party tracking usage. Using measurements, we highlight the current state of the third-party tracking landscape and differences observed across tracking service classes (e.g., advertising, analytics, and content), across domain categories (e.g., popular vs. less popular, and national vs. global domains), and with regards to the organizations that owns many of the tracker services, when using HTTP and HTTPS, respectively. Understanding these differences help answer questions related to the third-party services that track modern web users and their coverage of our browsing.
Year
DOI
Venue
2016
10.1109/LCN.2016.14
2016 IEEE 41st Conference on Local Computer Networks (LCN)
Keywords
Field
DocType
Third-party tracking,Privacy,HTTP vs HTTPS
World Wide Web,Radar tracker,End user,Computer science,Third party,Knowledge engineering,Analytics,The Internet
Conference
ISSN
ISBN
Citations 
0742-1303
978-1-5090-2055-3
0
PageRank 
References 
Authors
0.34
23
2
Name
Order
Citations
PageRank
Joel Purra100.34
Niklas Carlsson258551.31