Title
Effects of interface design factors on affective responses and quality evaluations in mobile applications.
Abstract
Through this study we examined the effects of design factors, namely balance and originality on users' affective responses and subsequent quality evaluations. We effectively manipulated balance and originality to see how it independently and together affects two sub dimensions of emotions i.e. arousal and valance. After this we evaluated the impact of this affective response on pragmatic and hedonic quality perceptions. Experimental results confirmed a significant impact of design factors on emotions and quality perceptions. Usability studies can have a better understanding of how design influences user decision-making. It breaks the efficiency perspective further which has heavily shadowed human computer studies and suggests that affect is equally if not more important when it comes to having desired user reactions from app design. Affective responses are induced by design based factors like visual aesthetics.Arousal is significant in understanding the link between aesthetics and quality.Objective and subjective measurements are necessary for capturing emotions.
Year
DOI
Venue
2017
10.1016/j.chb.2017.02.044
Computers in Human Behavior
Keywords
Field
DocType
Aesthetics,Balance,Design,Emotions,Pragmatic,Hedonic,Mobile apps
Social psychology,Arousal,Usability,Psychology,Originality,Affective response,Affect (psychology),Mobile apps,Perception,Interface design
Journal
Volume
Issue
ISSN
72
C
0747-5632
Citations 
PageRank 
References 
1
0.34
23
Authors
4
Name
Order
Citations
PageRank
Upasna Bhandari1233.41
Tillmann Neben295.93
Klarissa Ting-Ting Chang34511.23
Wen Yong Chua424.41