Title
Mean-Field Dynamics of Inter-Switching Memes Competing Over Multiplex Social Networks.
Abstract
This letter characterizes the intertwined behavior of a susceptible-infected-susceptible epidemic model involving multiple mutually exclusive memes, each competing over distinct contact planes of an undirected multi-layer social network, with the possibility of inter-switching. Based on the mean-field theory, we contrast and derive closed-form analytical expressions for the steady-state thresholds that govern the transitions between extinction, co-existence, and absolute dominance of the inter-switchable memes. Moreover, a non-linear optimization formulation is presented to determine the optimal budget allocation for controlling the switching rates to a particular co-existing meme. Validated by simulations, the impact of switching on the tipping thresholds and their implications in reality are demonstrated using data extracted from online social networks.
Year
DOI
Venue
2017
10.1109/LCOMM.2017.2651815
IEEE Communications Letters
Keywords
Field
DocType
Switches,Social network services,Optimization,Multiplexing,Silicon,Steady-state
Topology,Epidemic model,Social network,Expression (mathematics),Simulation,Computer science,Budget allocation,Computer network,Mean field theory,Multiplexing,Mutually exclusive events
Journal
Volume
Issue
ISSN
21
5
1089-7798
Citations 
PageRank 
References 
1
0.35
9
Authors
4
Name
Order
Citations
PageRank
Aresh Dadlani19813.04
Muthukrishnan Senthil Kumar284.23
Manikanta Gowtham Maddi310.35
K. C. Kim456785.37