Title
An Empirical Business Study on Service Providers' Satisfaction in Sharing Economy
Abstract
The brand industry sharing economy is a hot topic in academic sector. However, service providers who share their cars, houses with others remain unnoticed. This paper aims to investigate the service providers' perceived satisfaction and its influencing factors in sharing economy. Research samples were online mobile ride hail drivers in a China's cab-hailing app company. Drawn from previous literature and unstructured interactive interviews, five factors that are "trust on personal information's security", "profitability", "app's ease of use", "app's efficiency" and "social interaction" were extracted. 1786 valid questionnaires were collected to measure the five factors and overall satisfaction. Descriptive analysis and correlation analysis were conducted. Results show that the correlations between overall satisfaction and the other five factors are significant. App's efficiency and social interaction have the moderately high correlation with overall satisfaction. Also, drivers have extremely high trust on personal information submitted and a moderately high level of perceived app's ease of use, app's efficiency and overall satisfaction.
Year
DOI
Venue
2016
10.1109/DSC.2016.115
2016 IEEE First International Conference on Data Science in Cyberspace (DSC)
Keywords
Field
DocType
sharing economy,online mobile ride hail,service provider,satisfaction
Social relation,Descriptive statistics,Computer security,Usability,Information security,Service provider,Profitability index,Sharing economy,Personally identifiable information,Marketing,Business
Conference
ISBN
Citations 
PageRank 
978-1-5090-1193-3
0
0.34
References 
Authors
4
4
Name
Order
Citations
PageRank
Mengyu Zhang100.34
Xusen Cheng211320.06
Xuan Luo33010.84
Shixuan Fu482.23