Paper Info
Title
Nudge your Workforce: A Study on the Effectiveness of Task Notification Strategies in Enterprise Mobile Crowdsourcing.
Abstract
As crowdsourcing gains popularity, organisations seek ways to systematically and reliably involve their workforce with data processing pipelines. Mobile crowdsourcing allows for opportunistic task executions and thus, potentially, for higher throughput. However, how to engage and to retain employees in enterprise crowdsourcing campaigns is still an open research topic. This paper discusses the results of a study performed in IBM Benelux. We surveyed 93 employees to discover the factors that might affect engagement in mobile enterprise crowdsourcing. The survey informed the design of an experiment that aimed at investigating the effectiveness of different task notification strategies. We studied how factors such as time and context of notification can affect the participation and retention of employees. Results show that break times are the most suitable for crowd work, and that ``aggressive'' notification strategies act as deterrent for participation, while moderate yet regular nudges are the most likely to retain contributors.
Year
DOI
Venue
2017
10.1145/3079628.3079692
UMAP
Field
DocType
Citations 
Open research,IBM,Workforce,Crowdsourcing,Computer science,Popularity,Nudge theory,Knowledge management,Throughput,Crowdsourcing software development
Conference
1
PageRank 
References 
Authors
0.35
26
6
Name
Order
Citations
PageRank
Sarah Bashirieh110.35
Sepideh Mesbah2194.05
Judith Redi319616.27
Alessandro Bozzon464171.27
Zoltán Szlávik511621.40
Robert-Jan Sips6254.34