Title
Integrating Modeling Languages and Web Logs for Enhanced User Behavior Analytics.
Abstract
While basic Web analytics tools are widespread and provide statistics about Web site navigation, no approaches exist for merging such statistics with information about the Web application structure, content and semantics. We demonstrate the advantages of combining Web application models with runtime navigation logs, at the purpose of deepening the understanding of users behaviour. We propose a model-driven approach that combines user interaction modeling (based on the IFML standard), full code generation of the designed application, user tracking at runtime through logging of runtime component execution and user activities, integration with page content details, generation of integrated schema-less data streams, and application of large-scale analytics and visualization tools for big data, by applying both traditional dataviz techniques and direct representation of statistics on visual models of the Web application.
Year
DOI
Venue
2017
10.1145/3041021.3054734
WWW (Companion Volume)
Field
DocType
Citations 
Data mining,World Wide Web,Web page,Computer science,Web analytics,Semantic analytics,Web modeling,Web application security,Web navigation,Web service,Analytics
Conference
2
PageRank 
References 
Authors
0.46
8
5
Name
Order
Citations
PageRank
Carlo Bernaschina1176.56
Marco Brambilla21152119.40
Thanas Koka320.46
Andrea Mauri410916.75
Eric Umuhoza520.46