Title
Promoting Oral Health Using Social Media Platforms: Seeking Arabic Online Oral Health Related Information (OHRI).
Abstract
Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information (OHRI). Online OHRI presents an opportunity to enhance dental public health education about innumerable oral health issues and promote dental self-care. The aim of this study is to estimate the prevalence of social media users among the Saudi population and identify the preferred social media platform for seeking Arabic OHRI and its impact on seekers' knowledge, attitude, and behavior. A total of 2652 Twitter followers were surveyed, using a web-based self-administered questionnaire to collect data on demographic characteristics and online OHRI seeking behavior More than two thirds, 67.7% (n=1796), of the participants reported they were seeking Arabic online OHRI, while 41.1% of the participants reported they had no preference for using a specific social media platform. These results emphasize the need and importance of supporting the content of social media with trusted and high quality online OHRI resources to promote a high level of public awareness about oral health and dental health services. Further studies in this regard are highly recommended on a larger scale of nationalities to explore the role of social media platform preference in promoting health promotion and dental public health awareness.
Year
DOI
Venue
2016
10.3233/978-1-61499-664-4-283
Studies in Health Technology and Informatics
Keywords
Field
DocType
seeking health information,social media,oral health information,oral ygiene
Medical education,Health care,Seekers,Dental public health,Population,Social media,Information seeking behavior,Knowledge management,Medicine,Multimedia,The Internet,Health promotion
Conference
Volume
ISSN
Citations 
226
0926-9630
0
PageRank 
References 
Authors
0.34
0
6
Name
Order
Citations
PageRank
Sarah Almaiman111.74
Salwa Bahkali234.22
Norah Alabdulatif300.34
Ahlam Bahkaly400.34
k alsurimi513.68
Mowafa S. Househ611631.32