Title
Forecasting Store Foot Traffic Using Facial Recognition, Time Series and Support Vector Machines.
Abstract
In this paper, we explore data collected in a pilot project that used a digital camera and facial recognition to detect foot traffic to a sports store. Using a time series approach, we model daily incoming store traffic under three classes (all faces, female, male) and compare six forecasting approaches, including Holt-Winters (HW), a Support Vector Machine (SVM) and a HW-SVM hybrid that includes other data features (e.g., weather conditions). Several experiments were held, under a robust rolling windows scheme that considers up to one week ahead predictions and two metrics (predictive error and estimated store benefit). Overall, competitive results were achieved by the SVM (all faces), HW (female) and HW-SVM (male) methods, which can potentially lead to valuable gains (e.g., enhancing store marketing or human resource management).
Year
DOI
Venue
2016
10.1007/978-3-319-47364-2_26
INTERNATIONAL JOINT CONFERENCE SOCO'16- CISIS'16-ICEUTE'16
Keywords
Field
DocType
Data mining,Facial recognition,Time series forecasting,Support vector machine
Time series,Data mining,Facial recognition system,Human resource management,Computer science,Support vector machine,Digital camera,Artificial intelligence,Machine learning
Conference
Volume
ISSN
Citations 
527
2194-5357
0
PageRank 
References 
Authors
0.34
0
5
Name
Order
Citations
PageRank
P. Cortez110517.99
Luís Miguel Matos201.01
Pedro Pereira341.84
Nuno Santos4275.21
Duarte Duque5404.32