Name
Abstract | ||
|---|---|---|
•Optimal control model with advertising and product quality.•Explanation of both positive and negative advertising-quality relationships.•Proof of the conjecture of Tellis and Fornell (1988) as special case.•We provide testable empirical implications. |
Year | DOI | Venue |
|---|---|---|
2017 | 10.1016/j.ejor.2017.05.016 | European Journal of Operational Research |
Keywords | Field | DocType |
Dynamic advertising,Product quality,Advertising-quality relationship,Marketing-mix,Optimal control | Optimal control,On demand,Advertising,Product innovation,Empirical research,Mathematics,Marketing mix,Contradiction | Journal |
Volume | Issue | ISSN |
263 | 1 | 0377-2217 |
Citations | PageRank | References |
2 | 0.37 | 18 |
Authors | ||
2 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Régis Chenavaz | 1 | 2 | 0.37 |
| Sajjad M. Jasimuddin | 2 | 77 | 7.61 |