Title
Scalable and parallelizable influence maximization with Random Walk Ranking and Rank Merge Pruning.
Abstract
As social networking services become a large part of modern life, interest in applications using social networks has rapidly increased. One interesting application is viral marketing, which can be formulated in graph theory as the influence maximization problem. Specifically, the goal of the influence maximization problem is to find a set of k nodes(corresponding to individuals in social network) whose influence spread is maximum. Several methods have been proposed to tackle this problem but to select the k most influential nodes, they suffer from the high computational cost of approximating the influence spread of every individual node.
Year
DOI
Venue
2017
10.1016/j.ins.2017.06.018
Information Sciences
Keywords
Field
DocType
Influence maximization,Social networks,Parallel processing
Parallelizable manifold,Random walk,Theoretical computer science,Artificial intelligence,Speedup,Graph theory,Mathematical optimization,Viral marketing,Ranking,Maximization,Mathematics,Machine learning,Scalability
Journal
Volume
ISSN
Citations 
415
0020-0255
5
PageRank 
References 
Authors
0.40
14
7
Name
Order
Citations
PageRank
Seung-Keol Kim1100.96
Dongeun Kim2100.80
Jinoh Oh330315.32
Jeong-Hyon Hwang4130063.91
Wook-Shin Han580557.85
Wei Chen63416170.71
Hwanjo Yu71715114.02