Paper Info
Title
The influence of information overload on the development of trust and purchase intention based on online product reviews in a mobile vs. web environment: an empirical investigation.
Abstract
Information overload has been studied extensively by decision science researchers, particularly in the context of task-based optimization decisions. Media selection research has similarly investigated the extent to which task characteristics influence media choice and use. This paper outlines a study which compares the effectiveness of web-based online product review systems for facilitation of trust and purchase intention to those of mobile product review systems in an experiential service setting (hotel services). Findings indicate that the extensiveness of information in the review increases trust and purchase intention until that information load becomes excessive, at which point trust and purchase intention begin to decrease. The magnitude of this decline is smaller in web-environments than in mobile environments, suggesting that web-based systems are more effective in fostering focus and are less prone to navigation frustration, thus reducing information overload.
Year
DOI
Venue
2017
10.1007/s12525-016-0233-2
Electronic Markets
Keywords
Field
DocType
Mobile reviews, Mobile commerce, Word of mouth, Information overload, M31
Experiential learning,Information overload,Economics,Facilitation,Word of mouth,Decision theory,Product reviews,Web environment,Marketing,Mobile commerce
Journal
Volume
Issue
ISSN
27
3
1422-8890
Citations 
PageRank 
References 
5
0.40
36
Authors
3
Name
Order
Citations
PageRank
Christopher P. Furner1737.92
Robert A. Zinko261.76
Zhen Zhu3296.79