Paper Info
Title
A Fast-Moving Consumer Goods Company and Business Intelligence Strategy Development
Abstract
AbstractThe paper used the case study approach to report on how a Fast Moving Consumer Goods FMCG company developed their Business Intelligence strategy. Many companies are aware of the benefits that Business Intelligence brings to the corporation-however struggle to have an appropriate or well defined strategy. The authors document in the paper how the company experienced limited benefits with their initial Business Intelligence implementation-however, the subsequent development of a Business Intelligence strategy allowed the firm to redress initial project short-comings across several business areas. The company's Business Intelligence strategy included elements that directly addressed governance and resource management, business technology alignment, innovation and skills capability. The research investigated the experiences of a global FMCG company regarding their Business Intelligence use and the findings may not be generalizable.
Year
DOI
Venue
2017
10.4018/IJEIS.2017040102
Periodicals
Keywords
Field
DocType
Business Intelligence, FMCG, Implementation, SAP, Strategy
Technology alignment,New business development,Management information systems,Corporate governance,Consumer-to-business,Enterprise resource planning,Fast-moving consumer goods,Knowledge management,Engineering,Business intelligence,Marketing
Journal
Volume
Issue
ISSN
13
2
1548-1115
Citations 
PageRank 
References 
0
0.34
17
Authors
2
Name
Order
Citations
PageRank
Paul Hawking110114.94
Carmine Sellitto26810.83