Paper Info
Title
Analyzing Temporal Dynamics Of Consumer'S Behavior Based On Hierarchical Time-Rescaling
Abstract
Improvements in information technology have made it easier for industry to communicate with their customers, raising hopes for a scheme that can estimate when customers will want to make purchases. Although a number of models have been developed to estimate the time-varying purchase probability, they are based on very restrictive assumptions such as preceding purchase-event dependence and discrete-time effect of covariates. Our preliminary analysis of real-world data finds that these assumptions are invalid: self-exciting behavior, as well as marketing stimulus and preceding purchase dependence, should be examined as possible factors influencing purchase probability. In this paper, by employing the novel idea of hierarchical time rescaling, we propose a tractable but highly flexible model that can meld various types of intrinsic history dependency and marketing stimuli in a continuous-time setting. By employing the proposed model, which incorporates the three factors, we analyze actual data, and show that our model has the ability to precisely track the temporal dynamics of purchase probability at the level of individuals. It enables us to take effective marketing actions such as advertising and recommendations on timely and individual bases, leading to the construction of a profitable relationship with each customer.
Year
DOI
Venue
2017
10.1587/transinf.2016DAP0010
IEICE TRANSACTIONS ON INFORMATION AND SYSTEMS
Keywords
Field
DocType
self-exciting process, time-rescaling theorem, e-commerce, purchase behavior
Computer vision,Computer science,Simulation,Artificial intelligence,E-commerce
Journal
Volume
Issue
ISSN
E100D
4
1745-1361
Citations 
PageRank 
References 
0
0.34
4
Authors
3
Name
Order
Citations
PageRank
Hideaki Kim1496.39
Noriko Takaya2482.87
Hiroshi Sawada31809136.96