Title
Testing Robustness of UTAUT Model: An Invariance Analysis
Abstract
AbstractIn order to compare a research model accurately across different conditions, the model's measures must be invariant across them. In this study, the invariance of the UTAUT model's measures was tested along three dimensions: country, technology, and gender. Data were collected from two countries Korea and the U.S. for two technologies Internet banking and MP3 players. The results show that although the UTAUT model is robust overall across different conditions, possible differences due to measurement non-invariance should be taken into account. The paper discusses implications of the study results and makes recommendations for future research.
Year
DOI
Venue
2017
10.4018/JGIM.2017070105
Periodicals
Keywords
Field
DocType
Invariance Analysis, TAM, Technology Adoption, UTAUT
Econometrics,Economics,Invariant (physics),Knowledge management,Robustness (computer science),Invariant (mathematics),The Internet
Journal
Volume
Issue
ISSN
25
3
1062-7375
Citations 
PageRank 
References 
0
0.34
30
Authors
3
Name
Order
Citations
PageRank
Myung Soo Kang1382.10
Il Im228232.57
Seongtae Hong300.34