Name
Abstract | ||
|---|---|---|
•A growing number of research studies have addressed the issues of social media in marketing.•This research reviewed 144 studies on social media in marketing context.•Seven key themes emerged from the literature.•Promotional and advertising efforts, e-WOM and CRM are some prominent themes.•Facebook has been the most frequently used social media platform examined. |
Year | DOI | Venue |
|---|---|---|
2017 | 10.1016/j.tele.2017.05.008 | Telematics and Informatics |
Keywords | Field | DocType |
Social Media,Marketing,Systematic review,CRM,Advertising,Adoption | Marketing science,Marketing management,Marketing research,Social media,Public relations,Computer science,Quantitative marketing research,Digital marketing,Media management,Marketing,Influencer marketing | Journal |
Volume | Issue | ISSN |
34 | 7 | 0736-5853 |
Citations | PageRank | References |
32 | 0.82 | 15 |
Authors | ||
4 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Ali Abdallah Alalwan | 1 | 32 | 0.82 |
| Nripendra P. Rana | 2 | 642 | 45.27 |
| Yogesh Kumar Dwivedi | 3 | 1558 | 97.69 |
| Raed Algharabat | 4 | 34 | 3.58 |