Paper Info
Title
Trust or consequences? Causal effects of perceived risk and subjective norms on cloud technology adoption.
Abstract
Cloud computing has become a popular alternative information curation solution for organizations. As more corporate proprietary information is stored in the Cloud, concerns about Cloud information security have also increased. This study investigates the causal effect of perceived risk and subjective norms on users' trust intention to adopt Cloud technology. A partial least squares structural equation modeling (PLS-SEM) analysis was performed to assess latent variables and examine moderating effects to Cloud technology adoption. Our findings suggest that a user's perceived risk and subjective norms have a significant effect on their trust intention vis-a-vis Cloud adoption, which leads to their decision on whether to adopt the Cloud technology. While a user's attitudes do influence their intention to trust the Cloud, their attitude is not moderated by either perceived risk or subjective norms. On the other hand, a user's perceived risk of the Cloud environment predominately moderates their knowledge and perceived behavioral control, which results in their knowledge and perceived behavioral control not having a direct effect on their intention to trust the Cloud. Moreover, a user's subjective norms predicate their trust intention, which further moderates their knowledge and perceived behavioral control to trust and to adopt Cloud technology.
Year
DOI
Venue
2017
10.1016/j.cose.2017.08.004
Computers & Security
Keywords
Field
DocType
Cloud technology adoption,Intention to trust,Perceived risk,Theory of planned behavior,Technology acceptance model,PLS-SEM
Internet privacy,Structural equation modeling,Computer science,Technology acceptance model,Information security,Knowledge management,Risk perception,Latent variable,Theory of planned behavior,Cloud computing
Journal
Volume
ISSN
Citations 
70
0167-4048
2
PageRank 
References 
Authors
0.36
31
3
Name
Order
Citations
PageRank
Shuyuan Mary Ho15311.59
Mónica Ocasio Velázquez220.36
Cheryl Booth3333.40