Name
Title | ||
|---|---|---|
Whose recommendations do you follow? An investigation of tie strength, shopping stage, and deal scarcity. |
Abstract | ||
|---|---|---|
•We find a three-way interaction of social recommendation, shopping stage, and scarcity.•Weak-tie recommendations are more persuasive at initial stages when scarcity is low.•Weak-tie recommendations’ superiority weakens at initial stages when scarcity is high.•Strong-tie recommendations are more persuasive at later stages when scarcity is low.•Strong-tie recommendations’ superiority weakens at later stages when scarcity is high. |
Year | DOI | Venue |
|---|---|---|
2017 | 10.1016/j.im.2017.03.003 | Information & Management |
Keywords | Field | DocType |
Social recommendations,Construal level theory,Shopping stage,Deal scarcity,Strong (Weak) ties | Scarcity,Tie strength,Laboratory experiment,Construal level theory,Engineering,Marketing,Interpersonal ties | Journal |
Volume | Issue | ISSN |
54 | 8 | 0378-7206 |
Citations | PageRank | References |
1 | 0.35 | 12 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Tingting Song | 1 | 1 | 2.04 |
| Cheng Yi | 2 | 20 | 4.75 |
| Jinghua Huang | 3 | 32 | 8.49 |