Paper Info
Title
An adoption framework for mobile augmented reality games: The case of Pokémon Go.
Abstract
Pokémon Go was the first mobile augmented reality (AR) game to reach the top of the download charts of mobile applications. However, little is known about this new generation of mobile online AR games. Existing theories provide limited applicability for user understanding. Against this background, this research provides a comprehensive framework based on uses and gratification theory, technology risk research, and flow theory. The proposed framework aims to explain the drivers of attitudinal and intentional reactions, such as continuance in gaming or willingness to invest money in in-app purchases. A survey among 642 Pokémon Go players provides insights into the psychological drivers of mobile AR games. The results show that hedonic, emotional, and social benefits and social norms drive consumer reactions while physical risks (but not data privacy risks) hinder consumer reactions. However, the importance of these drivers differs depending on the form of user behavior.
Year
DOI
Venue
2017
10.1016/j.chb.2017.07.030
Computers in Human Behavior
Keywords
Field
DocType
Mobile gaming,Augmented reality,Pokémon Go,Gratification,Risk,Flow
Social psychology,Continuance,Psychology,Social benefits,Norm (social),Gratification,Download,IT risk,Augmented reality,Information privacy
Journal
Volume
ISSN
Citations 
76
0747-5632
15
PageRank 
References 
Authors
0.73
27
3
Name
Order
Citations
PageRank
Philipp A. Rauschnabel1815.92
Alexander Rossmann2162.10
M. Claudia tom Dieck3202.18