Name
Abstract | ||
|---|---|---|
The purpose of this study is to present a mapping literature review and a classification for research articles regarding social media metrics and analytics in marketing. The review covers 52 articles from peer review journals and international conferences, from 2010 to 2016. These 52 articles are classified in 5 distinct categories based on their: methodology of research, type of analysis, field of study, marketing objectives and social media type/platform used. The findings of the study reveal which is the most used subcategory for each classification, trends and tendencies. This review provides a base classification for researchers and an editable and continuously augmenting typology for further research in the area. |
Year | DOI | Venue |
|---|---|---|
2018 | 10.1016/j.ijinfomgt.2017.10.005 | International Journal of Information Management |
Keywords | Field | DocType |
Social media,Social media analytics,Marketing,Literature review,Framework | Subcategory,Social media analytics,Social media,Knowledge management,Typology,Engineering,Analytics,Marketing | Journal |
Volume | Issue | ISSN |
38 | 1 | 0268-4012 |
Citations | PageRank | References |
7 | 0.48 | 16 |
Authors | ||
2 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Nikolaos Misirlis | 1 | 7 | 0.48 |
| Maro Vlachopoulou | 2 | 89 | 12.90 |