Title | ||
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A Mobile Network Operator's Decision for Partnership with Zero-Rating Internet Platforms. |
Abstract | ||
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Zero-rating is the concept of not counting data usage of end-users for accessing the basic functions of some websites via mobile network operators (MNOs). Recently, some zero-rating platforms (e.g. Internet. org) are formed allowing the websites present their contents as zero-rated. In current setup of zero-rating platforms, no monetary reward is transferred to partner MNOs. Therefore, MNOs face a question of whether to cooperate with zero-rating platforms or not. In this paper, a variant of Stackelberg game is used to model the interaction between an MNO and its end-users toward providing their access to zero-rating services (i.e. partnership of the MNO and zero-rating platforms). We propose a bundle pricing scheme for the MNO and study the effects of including zero-rating services in the bundles. The proposed model assists the MNO to make decision on including zero-rating services in its bundles as well as appropriate pricing scheme. Numerical studies show that depending on the end-users' preferences, the MNO may increase its profit by including zero-rating services in its bundles. |
Year | Venue | Keywords |
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2017 | IEEE Global Communications Conference | Internet.org,Zero-rating,Stackelberg game,Pricing mechanism |
Field | DocType | ISSN |
Mobile computing,Mobile network operator,Zero-rating,Computer science,Computer network,Cellular network,Stackelberg competition,Bundle,Mobile telephony,The Internet | Conference | 2334-0983 |
Citations | PageRank | References |
0 | 0.34 | 0 |
Authors | ||
3 |
Name | Order | Citations | PageRank |
---|---|---|---|
Masoud Asghari | 1 | 5 | 2.82 |
Saleh Yousefi | 2 | 230 | 20.44 |
Niyato Dusit | 3 | 9486 | 547.06 |