Paper Info
Title
Wireless LAN access point deployment and pricing with location-based advertising
Abstract
In order to improve the quality of service (QoS) for mobile users (MUs) and save investment cost for deploying new cellular base station, mobile network operators (MNOs) are deploying wireless local area network (LAN) access points (APs) to offload MU's traffic from cellular network to wireless LAN. However, offloading too much traffic from cellular network may impair MNO's profit since the cellular network price is higher than that of wireless LAN, whose price is low or even zero. Therefore, how to deploy wireless LAN APs to offload traffic without impairing MNO's profit is a critical problem for MNOs. As far as the authors understand, existing studies about deployment of wireless LAN APs do not consider MNO's profit and are usually in a heuristic manner. In this paper, we study the location-based advertising (LBA) leveraged wireless LAN deployment, where MNO may also collect revenue by selling LBA service in different locations to advertisers. We formulate MNO's profit maximization problem by considering different MU's demand in different locations, wireless LAN price for MUs, and revenue from LBA service. Extensive simulations are conducted to validate our analytical results.
Year
DOI
Venue
2017
10.23919/CNSM.2017.8255996
2017 13th International Conference on Network and Service Management (CNSM)
Keywords
Field
DocType
wireless LAN,mobile data offloading,profit maximization,location-based advertising
Mobile computing,Base station,Computer science,Mobile data offloading,Computer network,Quality of service,Location-based advertising,Wi-Fi,Cellular network,Profit maximization
Conference
ISSN
ISBN
Citations 
2165-9605
978-1-5386-2153-0
0
PageRank 
References 
Authors
0.34
11
5
Name
Order
Citations
PageRank
Cheng Zhang15912.03
Zhi Liu224132.87
Bo Gu33315.79
Kyoko Yamori45916.35
Yoshiaki Tanaka54914.72