Title
CrossFire: Cross Media Joint Friend and Item Recommendations.
Abstract
Friend and item recommendation on a social media site is an important task, which not only brings conveniences to users but also benefits platform providers. However, recommendation for newly launched social media sites is challenging because they often lack user historical data and encounter data sparsity and cold-start problem. Thus, it is important to exploit auxiliary information to help improve recommendation performances on these sites. Existing approaches try to utilize the knowledge transferred from other mature sites, which often require overlapped users or similar items to ensure an effective knowledge transfer. However, these assumptions may not hold in practice because 1) Overlapped user set is often unavailable and costly to identify due to the heterogeneous user profile, content and network data, and 2) Different schemes to show item attributes across sites cause the attribute values inconsistent, incomplete, and noisy. Thus, how to transfer knowledge when no direct bridge is given between two social media sites remains a challenge. In addition, another auxiliary information we can exploit is the mutual benefit between social relationships and rating preferences within the platform. User-user relationships are widely used as side information to improve item recommendation, whereas how to exploit user-item interactions for friend recommendation is rather limited. To tackle these challenges, we propose aCross media jointF riend andI temRe commendation framework (CrossFire ), which can capture both 1) cross-platform knowledge transfer, and 2) within-platform correlations among user-user relations and user-item interactions. Empirical results on real-world datasets demonstrate the effectiveness of the proposed framework.
Year
DOI
Venue
2018
10.1145/3159652.3159692
WSDM 2018: The Eleventh ACM International Conference on Web Search and Data Mining Marina Del Rey CA USA February, 2018
Keywords
Field
DocType
Cross media recommendation, joint learning, data mining
Data science,Social relationship,User profile,Social media,Information retrieval,Computer science,Knowledge transfer,Side information,Cross media,Exploit,Network data
Conference
ISBN
Citations 
PageRank 
978-1-4503-5581-0
5
0.39
References 
Authors
30
5
Name
Order
Citations
PageRank
Kai Shu132126.90
Suhang Wang285951.38
Jiliang Tang33323140.81
Yilin Wang41639.77
Huan Liu512695741.34