Title
Crowdsourced promotions in doubt: Analyzing effective crowdsourced promotions.
Abstract
Recently, crowdsourcing systems have been adopted for promoting products in online social networks (OSN), e.g., Twitter. We call it the crowdsourced promotion. When promoting products using crowdsourcing systems, it is critical to qualify the effectiveness of such promotions in OSN. One possible solution is to use conventional attributes for the characteristics of workers such as worker levels, the number of followers, and Klout scores. Unlike existing crowdsourcing tasks that are performed in crowdsourcing systems, crowdsourced promotions are mainly performed in OSN. Therefore, conventional attributes for workers are ineffective for validating the quality of crowdsourced promotions.
Year
DOI
Venue
2018
10.1016/j.ins.2017.12.004
Information Sciences
Field
DocType
Volume
Data science,Social network,Crowdsourcing,Artificial intelligence,Classifier (linguistics),Empirical research,Mathematics,Machine learning
Journal
432
ISSN
Citations 
PageRank 
0020-0255
1
0.36
References 
Authors
17
4
Name
Order
Citations
PageRank
Hee-Jeong Kim110.36
Jongwuk Lee275.61
Dong-Kyu Chae35910.07
Sang-Wook Kim4792152.77