Paper Info
Title
Towards a Personalized Virtual Customer Experience.
Abstract
In an experience economy, customers are no longer satisfied with products and services themselves. Products and services are required to create memorable events, perfectly suited to individual needs and expectations of each customer. Such personalization that can potentially lead to an increased customer experience is currently recognized as the most important strategic goal for retailers. To reach this goal, the substantial use and contribution of new technologies seems to be of paramount importance. In this paper, a conceptual model of a virtual retail store for a personalized customer shopping experience is proposed. The model employs process mining, recommender systems, and big data analysis to create both personalized offers and personalized virtual shopping spaces which customers can immerse themselves in when making purchase decisions.
Year
DOI
Venue
2017
10.1007/978-3-319-56660-3_17
ADVANCED TOPICS IN INTELLIGENT INFORMATION AND DATABASE SYSTEMS
Keywords
Field
DocType
Personalization,Virtual retailing,Virtual reality,Customer experience
Recommender system,Customer intelligence,Conceptual model,Computer science,Knowledge management,Emerging technologies,Artificial intelligence,Big data,Strategic goal,Machine learning,Personalization,Process mining
Conference
Volume
ISSN
Citations 
710
1860-949X
0
PageRank 
References 
Authors
0.34
3
2
Name
Order
Citations
PageRank
Bartlomiej Pieranski100.68
Sergiusz Strykowski2374.82