Title
Do you want to be a cyborg? The moderating effect of ethics on neural implant acceptance
Abstract
The development of neural implants to increase people's memory is enabling the creation of cyborgs (human-machine hybrids) with superior capacities. This paper aims to advance new technology acceptance models by analyzing the moderating effect of ethics on an integrative Cognitive-Affective-Normative (CAN) model to understand the acceptance of brain implants to increase capacities. The model is tested on a sample of 900 individuals segmented by their ethical assessment of these insideables: ethically in favor, ethically against, or ethically indifferent. The results show that an individual's ethical assessment of memory implants explains differences in his or her intention to use them but does not moderate the influence of performance expectancy, effort expectancy, positive emotions, negative emotions, or social influence on the intention to use them. The results have theoretical implications for technology acceptance models and open new lines of research concerning the future cyborg society.
Year
DOI
Venue
2018
10.1016/j.chb.2018.03.032
Computers in Human Behavior
Keywords
Field
DocType
Cyborg,Ethics,Insideables,Memory implants,Technology acceptance models
Social psychology,Brain implant,Expectancy theory,Psychology,Social influence
Journal
Volume
ISSN
Citations 
85
0747-5632
0
PageRank 
References 
Authors
0.34
5
3
Name
Order
Citations
PageRank
Eva Reinares-Lara1101.51
Cristina Olarte-Pascual2111.86
Jorge Pelegrín-Borondo300.68