Title
E-commerce user behavior classification based on URL information from telecom DPI data.
Abstract
With the rapid development of mobile Internet, users turn to shopping online through e-commerce App. It is important to analyze user behavior such as browsing products, adding to cart, searching, and paying the bill. In this paper, we utilize the visiting information from DPI data of ISPs, and propose an e-commerce use behavior classification method only based on URL. In addition to N-gram features for URL, five schemes including Bi- and Tri-grams and combination words segmentation are proposed for feature extraction. Naive Bayesian, support vector machines, logistic regression, decision trees and random forests are used for multi-classification. Experimental results compare different feature extraction schemes with different models, which validate our proposed e-commerce user behavior classification method.
Year
Venue
Field
2017
ICCC
Decision tree,Information retrieval,Web page,Naive Bayes classifier,Computer science,Segmentation,Support vector machine,Computer network,Feature extraction,Random forest,E-commerce
DocType
Citations 
PageRank 
Conference
0
0.34
References 
Authors
0
5
Name
Order
Citations
PageRank
Di Pan100.34
Ke Yu215218.85
Xiaofei Wu302.70
Binbin Wang432.76
Yaowen Tan500.34