Name
Abstract | ||
|---|---|---|
What convinces users to share information about themselves in an ad-based online world? We explore users willingness to share data in the context of online behavioural advertising (OBA) and tracking prevention tools. We find positive responses for OBA and clear preferences for which types of information users would like to disclose. Factors including privacy attitudes and control mechanisms impact... |
Year | DOI | Venue |
|---|---|---|
2018 | 10.1109/MIC.2017.3301625 | IEEE Internet Computing |
Keywords | Field | DocType |
Privacy,Advertising,Information sharing,Data privacy,Internet,Target tracking,Data collection,Behavioral sciences,Human computer interaction | Data collection,World Wide Web,Computer science,Business model,Information privacy,The Internet | Journal |
Volume | Issue | ISSN |
22 | 2 | 1089-7801 |
Citations | PageRank | References |
1 | 0.35 | 0 |
Authors | ||
3 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Sonia Chiasson | 1 | 919 | 58.49 |
| Yomna Abdelaziz | 2 | 11 | 1.38 |
| Farah Chanchary | 3 | 1 | 0.35 |