Name
Abstract | ||
|---|---|---|
Mobile platforms are prevalently used in the age of social media. They serve a two-sided market to connect users and app developers. In this system, members simultaneously sell products, publish advertisements (ads), and advertise. This paper aims to explore advertising strategies for the mobile platform incorporating their roles as sellers, ad publishers, and advertisers. Specifically, we develop... |
Year | DOI | Venue |
|---|---|---|
2018 | 10.1109/TSMC.2016.2616369 | IEEE Transactions on Systems, Man, and Cybernetics: Systems |
Keywords | Field | DocType |
Advertising,Mobile communication,Investment,Pricing,Cybernetics,Games,Operating systems | Publication,Social media,Revenue sharing,Advertising,Computer science,Convention,Inefficiency,Online advertising,Profitability index,Mobile telephony | Journal |
Volume | Issue | ISSN |
48 | 5 | 2168-2216 |
Citations | PageRank | References |
1 | 0.36 | 0 |
Authors | ||
4 | ||
Name | Order | Citations | PageRank |
|---|---|---|---|
| Ruibing Wang | 1 | 47 | 5.85 |
| Qinglong Gou | 2 | 8 | 1.88 |
| Tsan-Ming Choi | 3 | 1040 | 75.03 |
| Liang Liang | 4 | 1344 | 92.90 |