Title
Investigating Deciding Factors of Product Recommendation in Social Media.
Abstract
With the growing popularity of social media, the number of people using social media to communicate and interact with others has increased steadily. As a result, social commerce has become a new phenomenon. In the past, most of the product recommendations in microblogging only dealt with personal preferences and interests, and ignored other possible factors such as Crowd Interest, Popularity of Products, Reputation of Creators, Types of Preference and Recent. Nowadays, these variables used by Facebook to recommend posts to their users. Therefore, this research adapted those five aspects and analyzed their effectiveness to recommend products on social media. This study used the Plurk API to develop and implement recommended robots that recommend products at specific times of the day so that they can get product information and meet recommended tasks in the social circle. The empirical results showed that the Interest, Popularity and Type have significant impacts on recommendation effectiveness.
Year
DOI
Venue
2018
10.1007/978-3-319-93818-9_23
ADVANCES IN SWARM INTELLIGENCE, ICSI 2018, PT II
Keywords
Field
DocType
Social media,Recommendation,NewsFeed
Social commerce,Internet privacy,Social media,Computer science,Popularity,Microblogging,Artificial intelligence,Phenomenon,Social circle,Machine learning,Reputation
Conference
Volume
ISSN
Citations 
10942
0302-9743
0
PageRank 
References 
Authors
0.34
2
7
Name
Order
Citations
PageRank
Jou Yu Chen100.34
Ping-Yu Hsu227641.77
Ming-Shien Cheng337.16
Hong Tsuen Lei402.37
Shih-Hsiang Huang500.68
Yen-Huei Ko601.01
Chen Wan Huang701.01