Paper Info
Title
Analysis of Activity Population and Mobility Impacts of a New Shopping Mall Using Mobile Phone Bigdata.
Abstract
This paper is an explorative research, examining the impact of the new shopping mall, Hyundai, in Seongnam city of Korea. The focuses are on the activity population and mobility around the major shopping malls in the city, including three pre-existing major shopping malls. For this purpose, we analyzed mobile phone records in 2015 and 2016, before and after the new shopping mall. The data represent total mobile users in Korea. The number of activity population in the Hyundai mall increased by 103%. The new shopping mall negatively impacted the nearest shopping mall, AK, decreasing activity population by 3%. Internal and external mobility showed that visitors coming from all regions to the Hyundai mall were increased, while internal population visiting to the SK mall showed mixed results. Local government and urban planners will find this case study to be of interest with regards to mitigating the impacts of a new shopping mall development in similar urban situations.
Year
DOI
Venue
2018
10.1007/978-3-319-94301-5_23
Lecture Notes in Computer Science
Keywords
Field
DocType
Impact analysis,Shopping mall,Activity population Mobility
Population,Advertising,Computer science,Local government,Artificial intelligence,Mobile phone,Big data,Machine learning,Shopping mall
Conference
Volume
ISSN
Citations 
10968
0302-9743
0
PageRank 
References 
Authors
0.34
0
4
Name
Order
Citations
PageRank
Kwang Sub Lee102.03
Jin Ki Eom202.03
Jun Lee33313.67
Dae-Seop Moon411.39